Strategic Communications
Our communications programmes are designed to ensure that your business goals are clearly articulated, contextually relevant, and effectively delivered to the audiences who matter most.
At Hourglass Group, strategic communications is not an isolated function, it is the critical bridge between strategic intent and real-world impact. Informed directly by our strategic advisory and geopolitical risk insights, our communications programmes are designed to ensure that your business goals are clearly articulated, contextually relevant, and effectively delivered to the audiences who matter most.
Where strategic advisory defines the what — your goals, timelines, and market roadmap — our strategic communications practice defines the how, who, where, and when. We help you translate strategy into narrative, and narrative into action.
Our approach begins with a comprehensive mapping of your stakeholder ecosystem — including investors, customers, regulators, partners, policymakers, media, and employees — across all relevant geographies and jurisdictions. We then craft tailored messaging frameworks, adapted for each audience segment and calibrated to reflect both competitive dynamics and the wider geopolitical and macroeconomic environment.
Our services include:
- Audience & stakeholder mapping: Identifying and prioritising internal and external stakeholders, including segmentation by influence, interest, geography, and regulatory exposure.
- Narrative development & message architecture: Crafting clear, consistent, and adaptable core messages that align with your strategic goals and resonate across cultural, political, and market contexts.
- Strategic campaign planning: Designing integrated, multichannel communications plans that reflect business milestones, policy windows, market trends, and macro events.
- Executive visibility & thought leadership: Positioning senior leaders as credible voices in public discourse through speechwriting, op-eds, media engagement, keynote preparation, and strategic content placement.
- Public affairs & regulatory communications: Navigating complex policy environments with messaging that supports license to operate, influences regulation, and builds long-term credibility with public institutions.
- Reputation & crisis management: Preparing for and managing high-stakes scenarios—ranging from geopolitical events and regulatory investigations to activist pressure and social media crises—through rapid-response protocols and stake holder first messaging.
- Media strategy & engagement: Building proactive relationships with global, regional, and sector-specific media to shape coverage, manage narratives, and generate strategic visibility.
- Internal communications: Ensuring alignment and morale across teams, especially during moments of change, uncertainty, or strategic transformation.
Crucially, all strategic communications initiatives are grounded in the broader intelligence wedevelop through our Strategic Advisory and Geopolitical Risk & Macro Advisory work.Whether you are navigating a complex market entry, preparing for an IPO, mitigating risk in apolitically sensitive environment, or repositioning in response to global shifts, we ensure your communications are not only well-crafted—but well-informed, well-timed, and resilient underpressure.